Category Creative Marketing Manager
The Role
Gorilla Commerce is seeking a passionate creative thinker to help bring our products and brands to life. You must be a highly motivated individual, who is passionate about digital led brands, creative, AI, the customer, thinks outside-the-box, and has a strong eye for aesthetics while adhering to company brand guidelines. We are looking for a wordsmith who can write compelling copy across all product components, video scripts, and packaging. In this role, you will have the opportunity to own a wide assortment of products, attend on-site photoshoots 8-10x per year, track and monitor creative changes through data and continuously learn about new product categories (these can be as diverse as bathmats and kitchen tools to flashlights and home goods). You will work closely with graphic designers, photographers, product development, marketing, and advertising teams to help bring our products to life while telling the brand story, product benefits, driving revenue and positive consumer reviews.
What You’ll Do
Own the concept and development of new products in your core categories (Kitchen, Pet) for photoshoots, product listings, packaging and advertising/social content while adhering to brand guidelines.
Partner with Creative Operations Manager, photographers and videographers to plan and execute creative vision during in-house photoshoots.
Collaborate with graphic designers and cross functional teams to develop creative assets.
Write, review and edit product listing copy and video scripts that align with brand tone of voice
Collaborate with cross functional partners to create and edit packaging copy/instructions
Develop and refine product messaging to ensure all key claims are articulated to the customer in a clear and concise manner.
Maintain brand’s visual identity and ensure all creative assets are aligned with brand guidelines.
Monitor and strategize performance metrics of creative listings to make informed decisions, optimize sales and drive results.
Support marketing initiatives across multiple sales channels both domestic and international.
Manage workflow across multiple projects at once, ensuring deadlines are met.
Role may be responsible for managing social media strategy and developing content calendar with compelling creative that drives engagement and follower count.
Skills & Qualifications
In-depth knowledge of creative and marketing processes
Bachelor’s degree in marketing or related field
5+ years of experience as marketing or brand manager for in-house retailer or marketing agency
Experience with photoshoot production or art-directing/styling
Experience with AI (Chat GPT, Sora AI, AdobeAI and others)
Ability to communicate post-production edits and execution
Copy writing experience at an e-commerce company or relevant marketing agency
Highly organized with ability to meet deadlines on multiple projects with varying timelines
Strong ability to collaborate with internal and external partners
Attention to detail and eye for color/design
Proficiency in Microsoft Office
Excellent interpersonal and communication skills both written and verbal
Experience with Adobe Illustrator, Photoshop and Figma are a plus
Portfolio and/or examples of work are strongly preferred